People pick it up out of curiosity, read the label, and put it back on the shelf. It sits there until close by its sell-by date, when it is offered at a discount. The line is discontinued, and is never seen again.
Which is how I came by this ham. The pack was labelled 'Outdoor Bred Treacle and Ale Ham'. If that doesn't immediately hook you into a purchase, the ham is further described as: 'tender ham, cured with rich Theakston's 'Old Peculier Ale' and roasted with sweet black treacle'.
This is one of the Co-op's own lines, so I knew it would probably be just fine. There were several other packs of the ham in the fridge. I should have bought another four.
The ham is actually quite delicious, and also tender, as described. I had three slices of it with some diced Braeburn apple and shredded tomato, dressed in freshly ground black pepper, and a drizzle of sunflower oil. Plus a four leaf salad, from the same Co-op. A delicious meal!
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